Scarlett Johansson and Henry Golding have become the first-ever celebrity ambassadors for the luxury jewelry brand David Yurman.
The two stars are featured in the company’s 2022 “Come Closer” campaign, which celebrates the essence of New York City and the joy of personal connections during challenging times.
The campaign showcases intimate images of Johansson and Golding set against iconic New York City backdrops.
This setting reflects the brand’s deep ties to the city where it was founded. David Yurman describes the campaign as a tribute to closeness and connection, themes that resonate strongly today.
Johansson, best known for her role as Black Widow, is thrilled to represent a brand she has long admired. “New York is unstoppable,” she says, sharing her pride in being a New Yorker.
She mentions that being part of David Yurman feels natural, given her connection to the city and the jewelry’s bold and fresh style.
“Growing up in New York, I’ve always felt connected to David Yurman,” Johansson says. “The Yurmans and their designs always embodied New York for me—bold, fresh, and just a bit of edge.”
Henry Golding, the “Crazy Rich Asians” star, is enthusiastic about joining the campaign. He admires the unique expression that jewelry can offer and sees it as a way to show off his style.
“Putting on a ring or a bracelet makes me feel unique and expresses how I feel that day,” Golding shares.
He describes David Yurman as a brand that embodies passion and grit, qualities he identifies with.
“There’s nothing better than getting ready for an evening out and putting on something that makes you feel like a million dollars,” he adds.
With this campaign, David Yurman embraces New York’s timeless allure and the magnetic appeal of two of Hollywood’s brightest stars.
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